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Success of Barkery & Bath’s Online Store Featured in KC Business Journal

Barkery & Bath Co-owner Delena recently sat down with the Kansas City Business Journal to discuss all things Barkery, but most importantly, the online store.

If you’ve been a long-time customer of the Barkery, you may remember when the first online store was launched several years back. While some aspects of the online store were great, it just wasn’t exactly where we wanted it as far as functionality and the ability to compete with big box stores and online competitors. But if you’ve visited our new online store, you’ll find it chock-full of products, auto-ship options with discounts and even the ability to have your pet’s food delivered locally for free!

Highlights from the article:

The new e-commerce site integrates with the company’s point-of-sale system, and it sells only to customers in the Kansas City area. The Barkery invested in a van and uses existing employees to make area deliveries.

Since the February launch, online sales have increased every month. By June, online sales were up 49.4% compared with May. The new offering is attracting existing and new customers, and it’s leading to automated, recurring orders, Marketing Coordinator Courtney Klitzke said.

The new site was worth the investment and the risk, Stout said.

“It’s been phenomenal,” she said. “It brings excitement back to you that you can stay and continue the growth and satisfy the needs of pet parents.” 

View the full article here with your KCBJ login

Barkery Owner Delena Stout – KC’s Most Influential Women

We’re proud to announce that Barkery Owner Delena Stout has been named one of KC’s Most Influential Women by KC Magazine!

According to Susan Fotovich McCabe, ” This year’s Influential Women honorees are not only driven to succeed at their own companies, they’re setting the standard for future generations of female leaders in KC. Diversity is the best word to describe our 2014 class of Influential Women. Representing a wide array of industries, including sales, marketing, law, nonprofit and more, these 31 women all have one thing in common: passion.”

It’s true: Delena Stout had both passion and determination when she began developing her plan for a place many pet lovers have come to love: The Brookside Barkery and Bath.

It all started when, “after working several years in the corporate world, Stout found herself as a displaced worker. She did her homework, participated in the Kauffman Foundation’s FastTrac New Venture program and began baking dog treats in the basement of a tiny Brookside storefront while sleeping on a cot next to the oven. It makes for fond memories, but building a large, loyal base of customers is what really puts a smile on her face.” That base was extended when a second location was opened in Lee’s Summit.

Not only did Delena achieve her dream goal of a mutli-faceted dog owner destination, she also thrives on the ability to donate to charities that care for and also hold weekly adoptions in both stores. She is also looking forward to opening a third location in Overland Park later this year.

Read more by clicking here.