Barkery & Bath Co-owner Delena recently sat down with the Kansas City Business Journal to discuss all things Barkery, but most importantly, the online store.
If you’ve been a long-time customer of the Barkery, you may remember when the first online store was launched several years back. While some aspects of the online store were great, it just wasn’t exactly where we wanted it as far as functionality and the ability to compete with big box stores and online competitors. But if you’ve visited our new online store, you’ll find it chock-full of products, auto-ship options with discounts and even the ability to have your pet’s food delivered locally for free!
Highlights from the article:
The new e-commerce site integrates with the company’s point-of-sale system, and it sells only to customers in the Kansas City area. The Barkery invested in a van and uses existing employees to make area deliveries.
Since the February launch, online sales have increased every month. By June, online sales were up 49.4% compared with May. The new offering is attracting existing and new customers, and it’s leading to automated, recurring orders, Marketing Coordinator Courtney Klitzke said.
The new site was worth the investment and the risk, Stout said.
“It’s been phenomenal,” she said. “It brings excitement back to you that you can stay and continue the growth and satisfy the needs of pet parents.”
View the full article here with your KCBJ login
