“Prescription” pet diets not only contain cheap, biologically inappropriate ingredients similar to many other processed dog foods on the market, they also are extremely overpriced. Low quality ingredients and their high cost combined should be reason enough to avoid these diets; not to mention the fact that the majority of them contain no ingredients that even require a veterinary prescription.
If you’ve ever purchased one of these overpriced “prescription” foods for your pet, you may be surprised to find out that a group of pet parents recently filed a class action lawsuit against several pet industry companies, alleging they engaged in price fixing of prescription dog and cat food in the U.S. in violation of anti-trust and consumer protection laws.
The lawsuit was filed in the US District Court of North Carolina by several pet owners that had purchased prescription diets from several companies asserting they conspired with each other to falsely promote “prescription” pet food. The specific pet diets mentioned in the complaint include:
- Hills Prescription Diet
- Purina Pro Plan Veterinary Diets
- Royal Canin Veterinary Diet
- Iams Veterinary Formula
The complaint points out there’s no reason for the foods to require a prescription, since they contain no drug or other ingredient not commonly found in non-prescription pet diets. There is no reason for veterinarians to hand a written “prescription” for dog food that is taken elsewhere to purchase the food. Taking advice from veterinarians is common for any pet owner concerned about their pets health. The lawsuit further alleges:
“Retail consumers, including Plaintiffs, have overpaid and made purchases they otherwise would not have made on account of Defendants’ abuse and manipulation of the ‘prescription’ requirement.”
Hopefully you haven’t been deceived by any of these con artists! To read more about the lawsuit, click here.